Toward a means-end theory of service relationships: linking relationship-driving benefits with service attributes and motivational values
Author: | Michael PaulORCiDGND, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, Caroline Wiertz |
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Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/55719 |
URL: | http://www.proceedings.com/01216.html |
ISBN: | 0-87757-322-0OPAC |
Parent Title (English): | AMA Summer Educators' Conference 2006: Enhancing Knowledge Development in Marketing; Proceedings of a meeting held 4-7 August 2006, Chicago, Illinois |
Publisher: | American Marketing Association (AMA) |
Place of publication: | Chicago, IL |
Editor: | D. Grewal |
Type: | Part of a Book |
Language: | English |
Year of first Publication: | 2006 |
Release Date: | 2019/06/24 |
First Page: | 39 |
Last Page: | 40 |
Series: | AMA Educators Proceedings ; 17 |
Institutes: | Wirtschaftswissenschaftliche Fakultät |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |