Familiar foreigners? Collective consumer identity (de)legitimation dynamics in the case of repatriate migrants
Author: | Sonja N. KraljGND, Michael PaulORCiDGND |
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Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/90479 |
URL: | https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf |
ISBN: | 978-0-915552-81-8OPAC |
Parent Title (English): | Proceedings of the 51st Association for Consumer Research Conference (ACR), Virtual Conference, 1-4 October 2020 |
Publisher: | Association for Consumer Research |
Place of publication: | Duluth, MN |
Editor: | Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau |
Type: | Part of a Book |
Language: | English |
Year of first Publication: | 2020 |
Release Date: | 2021/11/08 |
First Page: | 465 |
Last Page: | 466 |
Series: | Advances in Consumer Research ; XLVIII |
Institutes: | Wirtschaftswissenschaftliche Fakultät |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |