@inproceedings{KleinePaul2023,
  author    = {Janina Kleine and Michael Paul},
  title     = {What about relational models? The effect of relational model appeals on showrooming intentions [Extended Abstract]},
  booktitle = {AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace, held 10-11 February 2022, online and 18-20 February 2022, Las Vegas, Nevada, USA},
  editor    = {Ashlee Humphreys and Grant Packard and Katrijn Gielens},
  pages     = {764 -- 766},
  url       = {https://www.ama.org/wp-content/uploads/2022/02/2022-AMA-Winter-Conference-Proceedings-2.pdf},
  year      = {2023},
}