TY  - CONF
A1  - Kleine, Janina
A1  - Paul, Michael
A2  - Humphreys, Ashlee
A2  - Packard, Grant
A2  - Gielens, Katrijn
T1  - What about relational models? The effect of relational model appeals on showrooming intentions [Extended Abstract]
T2  - AMA Winter Academic Conference 2022: Reconnecting and Reconceiving the Marketplace, held 10-11 February 2022, online and 18-20 February 2022, Las Vegas, Nevada, USA
Y1  - 2023
UR  - https://opus.bibliothek.uni-augsburg.de/opus4/frontdoor/index/index/docId/106804
UR  - https://www.ama.org/wp-content/uploads/2022/02/2022-AMA-Winter-Conference-Proceedings-2.pdf
SN  - 978-0-87757-012-7
SP  - 764
EP  - 766
PB  - American Marketing Association (AMA)
CY  - Chicago, IL
ER  -