@article{JacksonBrandlBredenbeckJohn2005,
  author    = {Steven J. Jackson and Hans Peter Brandl-Bredenbeck and Alistair John},
  title     = {Lost in translation : cultural differences in the interpretation violence in sport advertising},
  journal   = {International Journal of Sport Management and Marketing},
  volume    = {1},
  number    = {1/2},
  pages     = {7127},
  doi       = {10.1504/ijsmm.2005.007127},
  year      = {2005},
}