@misc{Voelkl2019,
  author    = {Martin V{\"o}lkl},
  title     = {Open-Access-Marketing in den Geisteswissenschaften: Marktwiderst{\"a}nde - Zielgruppenanalyse - Kommunikation},
  institution = {Universit{\"a}t Serviceeinrichtungen},
  type      = {studythesis},
  pages     = {36},
  year        = {2019},
}