TY  - CONF
A1  - Hüttl, V.
A1  - Gierl, Heribert
T1  - Electronic word-of-mouth: do the number of reviewing customers and the dispersion of ratings affect evaluations?
T2  - 11th ICORIA International Conference on Research in Advertising, Stockholm, Sweden, June 28 –June 30, 2012
Y1  - 2012
UR  - https://opus.bibliothek.uni-augsburg.de/opus4/frontdoor/index/index/docId/84461
PB  - European Advertising Academy
CY  - Amsterdam
ER  -