TY  - CONF
A1  - Bombe, S.
A1  - Gierl, Heribert
T1  - I see myself: the effect of the illusion of self-integration in advertisements on product attitudes
T2  - 12th ICORIA International Conference on Research in Advertising, Zagreb, Croatia, June 27-29, 2014
Y1  - 2021
UR  - https://opus.bibliothek.uni-augsburg.de/opus4/frontdoor/index/index/docId/84466
PB  - European Advertising Academy
ER  -