A flow-oriented process model of social media services use

  • While social media has been a popular subject to extant research, we know little about the conditions and the flows of action of social media use, including staying, discontinuance, and switching behavior. This makes it difficult to understand platform choices and usage patterns of social media services. Based on a flow-oriented theoretical approach, we conduct an exploratory multiple case study of five popular social media services. We conceptualize a multidimensional perspective of social media use behavior. We identify four flows of action – “adjusting”, “coextending”, “fading out”, and “intensifying” – and develop a flow-oriented process model of social media service use. Our results help to understand the wide spectrum of use behavior and motives in social media services and provide new avenues to future research. Furthermore, we provide platform providers with insights to better understand the dynamics of social media services.

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Author:Adeline Frenzel-PiasentinORCiDGND, Moritz BrucknerORCiDGND, Christina WagnerGND
Frontdoor URLhttps://opus.bibliothek.uni-augsburg.de/opus4/104542
Parent Title (English):Proceedings of ECIS 2023 - European Conference on Information Systems, Research Papers, Kristiansand, Norway, June 11-16, 2023
Place of publication:New York, NY
Editor:Margunn Aanestad, Stefan Klein, Monideepa Tarafdar, Shengnan Han, Sven Laumer, Isabel Ramos
Type:Conference Proceeding
Year of first Publication:2023
Publishing Institution:Universität Augsburg
Release Date:2023/05/24
First Page:414
Institutes:Wirtschaftswissenschaftliche Fakultät
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Information Systems und Management
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Licence (German):Deutsches Urheberrecht