The influence of the deliberative quality of user comments on the number and quality of their reply comments

  • Comment sections below news posts on social media pages of news outlets provide spaces for user engagement and public discussions. However, from the normative perspective of deliberative discussions, user comments often lack quality. We analyze how deliberative characteristics of Facebook user comments, namely, reciprocity, respect, rationality, and constructiveness, can influence the number and deliberative quality of the reply comments they receive. The manual content analysis shows that rationality in top comments increases the number of replies; additionally, respect, rationality, and constructiveness in top comments increase the occurrence of these characteristics in replies. The findings support assumptions about the involvement mechanisms in commenting behavior and the applicability of social norm theory in online discussions. They contribute to understanding spirals of deliberation as well as those of incivility.

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Author:Teresa K. NaabORCiDGND, Hanna-Sophie RuessGND, Constanze KüchlerORCiDGND
Frontdoor URL
Parent Title (English):New Media & Society
Publisher:SAGE Publications
Place of publication:New York, NY
Year of first Publication:2023
Publishing Institution:Universität Augsburg
Release Date:2023/06/28
Tag:Sociology and Political Science; Communication
Institutes:Philosophisch-Sozialwissenschaftliche Fakultät
Philosophisch-Sozialwissenschaftliche Fakultät / imwk - Institut für Medien, Wissen und Kommunikation
Philosophisch-Sozialwissenschaftliche Fakultät / imwk - Institut für Medien, Wissen und Kommunikation / Lehrstuhl für Kommunikationswissenschaft mit Schwerpunkt Rezeption und Wirkung
Dewey Decimal Classification:3 Sozialwissenschaften / 30 Sozialwissenschaften, Soziologie / 300 Sozialwissenschaften
Latest Publications (not yet published in print):Aktuelle Publikationen (noch nicht gedruckt erschienen)
Licence (German):CC-BY-NC 4.0: Creative Commons: Namensnennung - Nicht kommerziell (mit Print on Demand)