Perceiving media change as a form of media literacy: using a 360-degree video to analyze the mediatization of social life

  • This study focuses on the subjective perception of complex mediatization processes. to en- courage the study participants to reflect on everyday media practices, a self-produced, interactive 360-degree video was used as a qualitative stimulus to make typical after-work encounters tangible before these were discussed in a group setting. Based on a qualitative evaluation, a total of 20 perceptions illustrate how people perceive media change primarily in communicative actions that are characterized by a change in empathy, which we refer to as communicative avoidance or communicative attention. By applying several dimensions of media literacy, we can conclude that communication actions are perceived from a cognitive, affective, social, and critical-reflective perspective, meaning that people can reflect, justify, and react to communicative actions or draw results from them. it shows that some aspects of media change are more apparent than others and that the level of media literacyThis study focuses on the subjective perception of complex mediatization processes. to en- courage the study participants to reflect on everyday media practices, a self-produced, interactive 360-degree video was used as a qualitative stimulus to make typical after-work encounters tangible before these were discussed in a group setting. Based on a qualitative evaluation, a total of 20 perceptions illustrate how people perceive media change primarily in communicative actions that are characterized by a change in empathy, which we refer to as communicative avoidance or communicative attention. By applying several dimensions of media literacy, we can conclude that communication actions are perceived from a cognitive, affective, social, and critical-reflective perspective, meaning that people can reflect, justify, and react to communicative actions or draw results from them. it shows that some aspects of media change are more apparent than others and that the level of media literacy determines the extent to which people can perceive mediatization processes.show moreshow less

Download full text files

Export metadata

Statistics

Number of document requests

Additional Services

Share in Twitter Search Google Scholar
Metadaten
Author:Moritz SchweigerORCiDGND, Jeffrey WimmerORCiDGND
URN:urn:nbn:de:bvb:384-opus4-1159580
Frontdoor URLhttps://opus.bibliothek.uni-augsburg.de/opus4/115958
ISSN:2451-1188OPAC
Parent Title (English):Mediatization Studies
Publisher:Maria Curie-Skłodowska University Press
Place of publication:Lublin
Type:Article
Language:English
Year of first Publication:2023
Publishing Institution:Universität Augsburg
Release Date:2024/10/21
Volume:7
First Page:9
Last Page:30
DOI:https://doi.org/10.17951/ms.2023.7.9-30
Institutes:Philosophisch-Sozialwissenschaftliche Fakultät
Philosophisch-Sozialwissenschaftliche Fakultät / imwk - Institut für Medien, Wissen und Kommunikation
Philosophisch-Sozialwissenschaftliche Fakultät / imwk - Institut für Medien, Wissen und Kommunikation / Professur für Kommunikationswissenschaft mit Schwerpunkt Medienrealität
Dewey Decimal Classification:3 Sozialwissenschaften / 30 Sozialwissenschaften, Soziologie / 300 Sozialwissenschaften
Licence (German):CC-BY 4.0: Creative Commons: Namensnennung (mit Print on Demand)