Gewinnoptimale Kundenselektion im Direkt-Marketing
| Author: | Thomas BauschGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/17165 |
| ISSN: | 0344-1369OPAC |
| Parent Title (German): | Marketing ZFP |
| Publisher: | Vahlen |
| Place of publication: | München |
| Type: | Article |
| Language: | German |
| Year of first Publication: | 1991 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| Volume: | 13 |
| Issue: | 2 |
| First Page: | 86 |
| Last Page: | 96 |
| DOI: | https://doi.org/10.15358/0344-1369-1991-2-86 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
