The nead for economic and pre-economic marketing controlling
| Author: | Roland HelmGND, Hans HöserGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/21998 |
| ISSN: | 0263-4503OPAC |
| Parent Title (English): | Marketing Intelligence & Planning |
| Publisher: | Emerald |
| Place of publication: | Bingley |
| Type: | Article |
| Language: | English |
| Year of first Publication: | 1995 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| Volume: | 13 |
| Issue: | 4 |
| First Page: | 10 |
| Last Page: | 15 |
| DOI: | https://doi.org/10.1108/02634509510088982 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
