A contribution to theory building for mobile marketing: categorizing mobile marketing campaigns through case study research
| Author: | Key PousttchiORCiDGND, Dietmar G. Wiedemann |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/34600 |
| ISBN: | 978-0-7695-2595-2OPAC |
| ISSN: | 1935-4908OPAC |
| Parent Title (English): | Proceedings of the 5th International Conference on Mobile Business: 26-27 June, 2006, Copenhagen, Denmark |
| Publisher: | IEEE Computer Society |
| Place of publication: | Los Alamitos, CA |
| Editor: | Jan Damsgaard |
| Type: | Conference Proceeding |
| Language: | English |
| Year of first Publication: | 2006 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| First Page: | 1 |
| DOI: | https://doi.org/10.1109/ICMB.2006.3 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre |
