The value of tradable electronic services in global business markets: towards a conceptual model
| Author: | Daniel VeitORCiDGND, E. Peslova |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/45704 |
| ISBN: | 978-1-61839-064-6OPAC |
| Parent Title (English): | AMA Winter Educators' Conference 2011: Marketing Theory and Applications, Austin, Texas, USA, 18-20 February 2011 |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | Raj Srinivasan, Leigh McAlister |
| Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2018/12/19 |
| Year of first Publication: | 2011 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2019/01/02 |
| First Page: | 338 |
| Last Page: | 346 |
| Series: | AMA Educators Proceedings ; 22 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Information Systems und Management |
