International marketing: a typology of strategies and attitudes
| Author: | Helmut Soldner |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/6776 |
| Parent Title (English): | Proceedings of the 1978 Annual Meeting of the Academy of International Business, Chicago, Illinois, USA |
| Place of publication: | Chicago, IL |
| Editor: | Y. Puri |
| Type: | Conference Proceeding |
| Language: | English |
| Year of first Publication: | 1978 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| First Page: | 90 |
| Last Page: | 93 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
