Marketing(wissenschafts-)Vergleiche: Vergleichbares und Unvergleichbares
| Author: | Helmut Soldner |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/6779 |
| ISSN: | 0344-1369OPAC |
| Parent Title (German): | Marketing ZFP |
| Publisher: | Vahlen |
| Place of publication: | München |
| Type: | Article |
| Language: | German |
| Year of first Publication: | 1980 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| Volume: | 2 |
| First Page: | 285 |
| Last Page: | 290 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
