Das Marketing-Informationssystem als Entscheidungsgrundlage für das Marketing-Management
| Author: | Jürgen HesseGND, Karsten-Heinz Mentzel |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/7348 |
| ISSN: | 0938-8249OPAC |
| Parent Title (English): | Management International Review |
| Publisher: | Gabler |
| Place of publication: | Wiesbaden |
| Type: | Article |
| Language: | German |
| Year of first Publication: | 1972 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| Volume: | 12 |
| Issue: | 4/5 |
| First Page: | 59 |
| Last Page: | 76 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
