How do habit and privacy awareness shape privacy decisions?

  • echnology companies can benefit from users’ habitual technology use as a reinforcement of technology continuance. Such habitual behavior can be amplified through personalized service experiences, for which companies need to request their users’ data. However, in the presence of strong habit, users might agree to privacy updates and decide to continue using services without weighing privacy related risks against expected benefits. To date, privacy research has given little attention to technology habit. We aim to fill this research gap by drawing on the privacy calculus theory, contextual privacy awareness (CPA), and prior studies on habit in technology continuance research. We conduct an experiment with mobile app users and find that habit does indeed influence privacy decisions. Further, we find that CPA makes users pay more attention to risks involved with a privacy update. Our framework illuminates the relevance of habit in privacy decision making for users and app providers.

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Author:Christina WagnerGND, Manuel TrenzGND, Daniel VeitORCiDGND
Frontdoor URL
Parent Title (English):AMCIS 2020 Proceedings: Americas Conference on Information Systems, Sep 12-16, 2020, Salt Lake City, UT, USA
Place of publication:New York, NY
Editor:Bonnie Anderson, Jason Thatcher, Rayman Meservy, Kathy Chudoba, Kelly Fadel, Sue Brown
Type:Conference Proceeding
Year of first Publication:2020
Publishing Institution:Universität Augsburg
Release Date:2021/02/05
First Page:23
Institutes:Wirtschaftswissenschaftliche Fakultät
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Information Systems und Management
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Licence (German):Deutsches Urheberrecht