Le banche di fronte all'alternativa tra marketing commerciale e marketing di servizi
| Author: | Anton MeyerGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/8500 |
| ISSN: | 0393-9243OPAC |
| Parent Title (Italian): | Economia e banca: rivista di economia e finanza |
| Publisher: | Banca di Trento e Bolzano |
| Place of publication: | Trento |
| Type: | Article |
| Language: | Italian |
| Year of first Publication: | 1986 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| Volume: | 8 |
| First Page: | 149 |
| Last Page: | 162 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
