Markenartikel, quo vadis?
Author: | Paul W. MeyerGND, Michael SchineisGND |
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Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/8558 |
ISSN: | 0340-3084OPAC |
Parent Title (German): | Das Wirtschaftsstudium |
Publisher: | Lange |
Place of publication: | Düsseldorf |
Type: | Article |
Language: | German |
Year of first Publication: | 1988 |
Release Date: | 2017/07/21 |
Volume: | 17 |
First Page: | 393 |
Last Page: | 394 |
Institutes: | Wirtschaftswissenschaftliche Fakultät |