Do third-person perceptions amplify exemplification effects?

  • The presumed underlying mechanism of exemplification effects is that people generalize single-case media depictions and overestimate their position of social relevance, while at the same time neglecting more valid base-rate information. A 2 × 2 between-subjects experiment with n = 112 participants explored whether these exemplification effects can be explained by presumptions of strong media influences on others. Participants were shown a “rate my professor”-type website stimulus in which a single user had commented on a university course. Results show that fundamental assumptions of exemplification research interact with presumed media influences: exemplification effects can be amplified by third-person perceptions, particularly when people assess public opinion.

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Metadaten
Author:Sebastian ScherrORCiDGND, Philipp Müller, Victoria Fast
URN:urn:nbn:de:bvb:384-opus4-978243
Frontdoor URLhttps://opus.bibliothek.uni-augsburg.de/opus4/97824
URL:https://ijoc.org/index.php/ijoc/article/view/1725/0
ISSN:1932-8036OPAC
Parent Title (English):International Journal of Communication
Publisher:University of Southern California (USC) Annenberg Press
Place of publication:Los Angeles, CA
Type:Article
Language:English
Year of first Publication:2013
Publishing Institution:Universität Augsburg
Release Date:2022/09/01
Volume:7
First Page:1603
Last Page:1621
Institutes:Philosophisch-Sozialwissenschaftliche Fakultät
Philosophisch-Sozialwissenschaftliche Fakultät / imwk - Institut für Medien, Wissen und Kommunikation
Philosophisch-Sozialwissenschaftliche Fakultät / imwk - Institut für Medien, Wissen und Kommunikation / Lehrstuhl für Digital Health Communication
Dewey Decimal Classification:3 Sozialwissenschaften / 30 Sozialwissenschaften, Soziologie / 300 Sozialwissenschaften
Licence (German):CC-BY-NC-ND 4.0: Creative Commons: Namensnennung - Nicht kommerziell - Keine Bearbeitung (mit Print on Demand)