Marketing
| Author: | Roland MattmüllerGND, Anton Meyer |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/20251 |
| ISBN: | 978-3-486-22278-4OPAC |
| Parent Title (German): | Betriebswirtschaftslehre |
| Publisher: | Oldenbourg |
| Place of publication: | München |
| Editor: | Hans Corsten, Michael Reiss |
| Type: | Part of a Book |
| Language: | German |
| Year of first Publication: | 1994 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| First Page: | 837 |
| Last Page: | 931 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
