Ansätze zur Kontrolle des Brand Fit
| Author: | Manfred SchwaigerGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/24770 |
| ISSN: | 0256-4033OPAC |
| Parent Title (German): | Werbeforschung & Praxis |
| Publisher: | Werbewissenschaftliche Gesellschaft (WWG) |
| Place of publication: | Wien |
| Type: | Article |
| Language: | German |
| Year of first Publication: | 1997 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| Volume: | 42 |
| Issue: | 6 |
| First Page: | 1 |
| Last Page: | 4 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
