Markenführung mit Modellcharakter
| Author: | Paul W. MeyerGND, Anton MeyerGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/8559 |
| ISSN: | 0001-3374OPAC |
| Parent Title (German): | Absatzwirtschaft |
| Publisher: | Handelsblatt |
| Place of publication: | Düsseldorf |
| Type: | Article |
| Language: | German |
| Year of first Publication: | 1981 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2017/07/21 |
| Volume: | 24 |
| Issue: | 4 |
| First Page: | 122 |
| Last Page: | 129 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
