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Investigating the effectiveness of ads with emphasize particular promotional options

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Metadaten
Author:Christina SelenzowGND, Heribert GierlGND
Frontdoor URLhttps://opus.bibliothek.uni-augsburg.de/opus4/94285
Parent Title (English):18th ICORIA International Conference on Research in Advertising, June 27-29, 2019, Krems, Austria
Type:Conference Proceeding
Language:English
Date of Publication (online):2022/04/06
Year of first Publication:2019
Publishing Institution:Universität Augsburg
Release Date:2022/04/08
Institutes:Wirtschaftswissenschaftliche Fakultät
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Marketing

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