Sustainable luxury: current research, consumer perceptions, and future outlook
- The present dissertation offers a deep dive into sustainable luxury through three interconnected papers, each focusing on a distinct sector. Essay 1 provides a sys-tematic overview of the current literature on luxury and sustainability, identifying key themes and research gaps across multiple product categories. Essay 2 narrows in on equestrian com-munity, examining how horse owners’ competitive ambitions and social comparisons shape their interest - or lack thereof - in sustainable, premium equestrian equipment. Essay 3 explores sustainability perceptions among luxury sailing yacht consumers and producers, revealing par-adoxes between a declared love of nature and limited engagement in environmental practices.
Taken together, these studies shed light on the nuanced ways in which exclusivity, prestige and ethical considerations intersect in contemporary luxury markets.
Deutsches Urheberrecht