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Does it pay to be green? A total quality perspective

  • The question of whether, when, and how efforts for better corporate environmental performance (CEP) improve corporate financial performance (CFP) remains controversial. We revisit this question from a total quality perspective, which unites previous research and highlights interdependencies between mediators of the CEP–CFP relationship. Total quality comprises internal process and product quality as well as stakeholders' perceptions. We use structural equation modeling in a German survey dataset and analyze two sample periods with different regulations and stakeholder expectations on CEP (2005–2010 and 2017–2022). For both samples, we find that better CEP leads to significantly better internal and external quality and also increased costs. For the early period, the improvements translate into higher revenues via external quality. For the more recent period, the improvements decrease costs via process quality. In both samples, we find a neutral effect on net CFP, implying that theThe question of whether, when, and how efforts for better corporate environmental performance (CEP) improve corporate financial performance (CFP) remains controversial. We revisit this question from a total quality perspective, which unites previous research and highlights interdependencies between mediators of the CEP–CFP relationship. Total quality comprises internal process and product quality as well as stakeholders' perceptions. We use structural equation modeling in a German survey dataset and analyze two sample periods with different regulations and stakeholder expectations on CEP (2005–2010 and 2017–2022). For both samples, we find that better CEP leads to significantly better internal and external quality and also increased costs. For the early period, the improvements translate into higher revenues via external quality. For the more recent period, the improvements decrease costs via process quality. In both samples, we find a neutral effect on net CFP, implying that the documented cost or revenue benefits of green investments are counterbalanced by the associated additional costs.show moreshow less

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Metadaten
Author:Christine ReitmaierORCiDGND, Wolfgang SchultzeORCiDGND, Ramona Paul, Jennifer Weißinger
Frontdoor URLhttps://opus.bibliothek.uni-augsburg.de/opus4/123049
ISSN:0964-4733OPAC
ISSN:1099-0836OPAC
Parent Title (English):Business Strategy and the Environment
Publisher:Wiley
Type:Article
Language:English
Year of first Publication:2025
Publishing Institution:Universität Augsburg
Release Date:2025/06/25
DOI:https://doi.org/10.1002/bse.70019
Institutes:Wirtschaftswissenschaftliche Fakultät
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Wirtschaftsprüfung und Controlling
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Latest Publications (not yet published in print):Aktuelle Publikationen (noch nicht gedruckt erschienen)
Licence (German):CC-BY 4.0: Creative Commons: Namensnennung (mit Print on Demand)