Open Access

Holger Schrödl, Matthias Geier, Laura Latsch, Klaus Turowski

• In the market for tangible goods there is increasingly a trend from the production of single individual products towards individualized mass customization. In contrast to this, so-called hybrid value bundles are getting more and more importance in achieving market share und make a differentation to the competitors. Hybrid value bundles are integrated solutions combined of tangible and intangible goods. For these complex solutions, subparts are often delivered from different suppliers and have to be bundled by a focal supplier. These bundles will be delivered in form of a single solution to the customer. The large number of heterogeneous suppliers within the supplier network needs a complex supplier relationship management. Classic supply chain management techniques fail because of the specific requirements of hybrid value bundles. One major issue in the supplier management is risk management. For this, the focal supplier has to evaluate its suppliers according to risk characteristicsIn the market for tangible goods there is increasingly a trend from the production of single individual products towards individualized mass customization. In contrast to this, so-called hybrid value bundles are getting more and more importance in achieving market share und make a differentation to the competitors. Hybrid value bundles are integrated solutions combined of tangible and intangible goods. For these complex solutions, subparts are often delivered from different suppliers and have to be bundled by a focal supplier. These bundles will be delivered in form of a single solution to the customer. The large number of heterogeneous suppliers within the supplier network needs a complex supplier relationship management. Classic supply chain management techniques fail because of the specific requirements of hybrid value bundles. One major issue in the supplier management is risk management. For this, the focal supplier has to evaluate its suppliers according to risk characteristics and then choose to take those who have the lowest risk. In this paper a risk management model is presented, which takes care of the specific requirements of hybrid value bundles and complex supply networks. This risk management model may serve as a risk assessment framework for a focal supplier to identify optimal supply chains for a specific offering.…