Two-mode classification in advertising research
- Two-mode classification in advertising research. - In: Classification and knowledge organization / Rüdiger Klar ... (ed.). - Berlin u.a. : Springer, 1997. - S. 569-603. - (Studies in classification, data analysis, and knowledge organization)
| Author: | Manfred SchwaigerGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/24767 |
| Type: | Article |
| Language: | English |
| Year of first Publication: | 1997 |
| Release Date: | 2017/07/21 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| University Bibliography legacy data (bibliographical metadata without fulltext): | University Bibliography legacy data (bibliographical metadata without fulltext) |
