A contribution to theory building for mobile marketing: categorizing mobile marketing campaigns through case study research
Author: | Key PousttchiORCiDGND, Dietmar G. Wiedemann |
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Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/34600 |
ISBN: | 978-0-7695-2595-2OPAC |
ISSN: | 1935-4908OPAC |
Parent Title (English): | Proceedings of the 5th International Conference on Mobile Business: 26-27 June, 2006, Copenhagen, Denmark |
Publisher: | IEEE Computer Society |
Place of publication: | Los Alamitos, CA |
Editor: | Jan Damsgaard |
Type: | Conference Proceeding |
Language: | English |
Year of first Publication: | 2006 |
Release Date: | 2017/07/21 |
First Page: | 1 |
DOI: | https://doi.org/10.1109/ICMB.2006.3 |
Institutes: | Wirtschaftswissenschaftliche Fakultät |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre |