The marketing-functions in the framework of the integrative marketing concept
- The marketing-functions in the framework of the integrative marketing concept. - In: European journal of marketing. 14. 1980. S. 61-74
| Author: | Paul W. MeyerGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/8568 |
| Type: | Article |
| Language: | English |
| Year of first Publication: | 1980 |
| Release Date: | 2017/07/21 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| University Bibliography legacy data (bibliographical metadata without fulltext): | University Bibliography legacy data (bibliographical metadata without fulltext) |
