Proposal for a new approach to marketing in economic science
- Proposal for a new approach to marketing in economic science. - In: European journal of marketing. 12. 1978. S. 436-450
Author: | Paul W. MeyerGND |
---|---|
Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/8584 |
Type: | Article |
Language: | English |
Year of first Publication: | 1978 |
Release Date: | 2017/07/21 |
Institutes: | Wirtschaftswissenschaftliche Fakultät |
University Bibliography legacy data (bibliographical metadata without fulltext): | University Bibliography legacy data (bibliographical metadata without fulltext) |