The index of consumer satisfaction: measurement problems and opportunities
| Author: | Martin PfaffGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/8991 |
| Parent Title (English): | Conceptualization and measurement of consumer satisfaction and dissatisfaction: proceedings of the conference conducted by the Marketing Science Institute, held in Chicago, Illinois, April 11-13, 1976 |
| Publisher: | Marketing Science Institute |
| Place of publication: | Cambridge, MA |
| Editor: | Keith Hunt |
| Type: | Part of a Book |
| Language: | English |
| Year of first Publication: | 1977 |
| Release Date: | 2017/07/21 |
| First Page: | 36 |
| Last Page: | 71 |
| Series: | MSI-Report ; 77,103 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Volkswirtschaftslehre |
