Value-Based CRM : The Interaction of the Triad of Marketing, Financial Management, and IT
| Author: | Martin S. Gneiser |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/38974 |
| Parent Title (English): | Business & Information Systems Engineering |
| Type: | Article |
| Language: | English |
| Year of first Publication: | 2010 |
| Release Date: | 2018/07/25 |
| Volume: | 2 |
| Issue: | 2 |
| First Page: | 95 |
| Last Page: | 103 |
| DOI: | https://doi.org/10.1007/s12599-010-0095-7 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
