Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites
| Author: | Michael Scholz, Joachim Schnurbus, Harry Haupt, Verena Dorner, Andrea Landherr, Florian Probst |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/41292 |
| ISSN: | 0167-9236OPAC |
| Parent Title (English): | Decision Support Systems |
| Publisher: | Elsevier BV |
| Type: | Article |
| Language: | English |
| Year of first Publication: | 2018 |
| Release Date: | 2018/09/20 |
| Tag: | Arts and Humanities (miscellaneous); Information Systems and Management; Management Information Systems; Developmental and Educational Psychology; Information Systems |
| Volume: | 113 |
| First Page: | 43 |
| Last Page: | 55 |
| DOI: | https://doi.org/10.1016/j.dss.2018.07.001 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
