Do consumers’ assumptions on the companies’ motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
| Author: | Sabine Pagel, Heribert GierlGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/49654 |
| ISBN: | 978-3-8349-2111-6OPAC |
| Parent Title (English): | cotting edge international research |
| Publisher: | Gabler |
| Place of publication: | Wiesbaden |
| Editor: | Ralf Terlutter, Sandra Diehl, Shintaro Okazaki |
| Type: | Part of a Book |
| Language: | English |
| Year of first Publication: | 2010 |
| Release Date: | 2019/03/06 |
| First Page: | 313 |
| Last Page: | 329 |
| Series: | Advances in advertising research ; Vol. 1 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre |
