Do they always see it, do they always care? Choice and attentional resources as boundary conditions of customer reactions to frontline employees’ emotional authenticity
| Author: | Andreas T. LechnerORCiDGND, Michael PaulORCiDGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/55149 |
| URL: | https://assets.uni-augsburg.de/media/filer_public/c6/aa/c6aaba70-681b-4469-aa5a-cafc8963e083/lechner-paul_2016_ama.pdf |
| URL: | http://www.proceedings.com/30523.html |
| ISBN: | 9781510823679OPAC |
| Parent Title (English): | Winter Marketing Academic Conference 2016: What Happens in Marketing, Stays Digital - Rethinking Marketing in the Era of Unlimited Data; Proceedings of a meeting held 26-28 February 2016, Las Vegas, Nevada, USA |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | Thorsten Hennig-Thurau, Charles F. Hofacker |
| Type: | Conference Proceeding |
| Language: | English |
| Year of first Publication: | 2016 |
| Release Date: | 2019/06/24 |
| First Page: | K-74 |
| Last Page: | K-75 |
| Series: | AMA Educators Proceedings ; 27 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
