Affection or money: what really drives customer loyalty?
| Author: | André Marchand, Michael PaulORCiDGND, Thorsten Hennig-Thurau, Georg Puchner |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/55151 |
| URL: | https://www.wiwi.uni-augsburg.de/en/bwl/paul/Downloads/Publications_Paul/Marchand-et-al_2016_AMA.pdf |
| URL: | http://www.proceedings.com/30523.html |
| ISBN: | 9781510823679OPAC |
| Parent Title (English): | Winter Marketing Academic Conference 2016: What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data; Proceedings of a meeting held 26-28 February 2016, Las Vegas, Nevada, USA. |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | Thorsten Hennig-Thurau, Charles F. Hofacker |
| Type: | Conference Proceeding |
| Language: | English |
| Year of first Publication: | 2016 |
| Release Date: | 2019/06/24 |
| First Page: | E-28 |
| Series: | AMA Educators Proceedings ; 27 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
