Do relationship marketing instruments really have an impact on service customers? Insights from a large-scale field experiment
| Author: | Thorsten Hennig-Thurau, Michael PaulORCiDGND, Georg Puchner |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/55639 |
| URL: | http://www.proceedings.com/06993.html |
| ISBN: | 9781615677986OPAC |
| Parent Title (English): | AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing; Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | Michael Kamins, Ingrid M. Martin |
| Type: | Part of a Book |
| Language: | English |
| Year of first Publication: | 2009 |
| Release Date: | 2019/06/24 |
| First Page: | 391 |
| Last Page: | 392 |
| Series: | AMA Educators Proceedings ; 20 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
