Standardizing the human component of services: the impact of service rules on customer-perceived service quality and trust
Author: | Thorsten Hennig-Thurau, Michael PaulORCiDGND |
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Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/55715 |
URL: | http://www.proceedings.com/02179.html |
ISBN: | 0-87757-327-1OPAC |
Parent Title (English): | AMA Summer Educators' Conference 2007: Enhancing Knowledge Development in Marketing; Proceedings of a meeting held 3-6 August 2007, Washington, DC |
Publisher: | American Marketing Association (AMA) |
Place of publication: | Chicago, IL |
Editor: | J. Mohr |
Type: | Part of a Book |
Language: | English |
Year of first Publication: | 2007 |
Release Date: | 2019/06/24 |
First Page: | 20 |
Last Page: | 21 |
Series: | AMA Educators Proceedings ; 18 |
Institutes: | Wirtschaftswissenschaftliche Fakultät |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |