On the efficiency of spam mailing and portal advertising
- The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment.
| Author: | Martin Bandulet |
|---|---|
| URN: | urn:nbn:de:bvb:384-opus4-711694 |
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/71169 |
| Series (Serial Number): | Volkswirtschaftliche Diskussionsreihe (275) |
| Publisher: | Volkswirtschaftliches Institut, Universität Augsburg |
| Place of publication: | Augsburg |
| Type: | Working Paper |
| Language: | English |
| Year of first Publication: | 2005 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2020/02/21 |
| Tag: | JEL: D8, D62, L86 |
| Pagenumber: | 19 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Volkswirtschaftslehre | |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Journals: | Volkswirtschaftliche Diskussionsreihe |
| Licence (German): |  Deutsches Urheberrecht |
