In-game advertising: brand integration and player involvement as key influencing factors on brand recall
| Author: | Fabrizio Palmas, Ramona ReineltGND, Gudrun Klinker |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/96575 |
| ISBN: | 9783030772765OPAC |
| ISBN: | 9783030772772OPAC |
| ISSN: | 0302-9743OPAC |
| ISSN: | 1611-3349OPAC |
| Parent Title (English): | HCI in Games: Experience Design and Game Mechanics: Third International Conference, HCI-Games 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Virtual Event, July 24–29, 2021, Proceedings, Part I |
| Publisher: | Springer |
| Place of publication: | Cham |
| Editor: | Xiaowen Fang |
| Type: | Part of a Book |
| Language: | English |
| Year of first Publication: | 2021 |
| Release Date: | 2022/07/06 |
| First Page: | 352 |
| Last Page: | 367 |
| Series: | Lecture Notes in Computer Science ; 12789 |
| DOI: | https://doi.org/10.1007/978-3-030-77277-2_27 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Wirtschaftsinformatik und Management Support | |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
