Shopping orientation and mindsets: how motivation influences consumer information processing during shopping
| Author: | Oliver B. Büttner, Arnd Florack, Anja S. GöritzORCiDGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/97387 |
| ISSN: | 0742-6046OPAC |
| Parent Title (English): | Psychology & Marketing |
| Publisher: | Wiley |
| Place of publication: | Weinheim |
| Type: | Article |
| Language: | English |
| Year of first Publication: | 2013 |
| Release Date: | 2022/08/18 |
| Tag: | Marketing; Applied Psychology |
| Volume: | 30 |
| Issue: | 9 |
| First Page: | 779 |
| Last Page: | 793 |
| DOI: | https://doi.org/10.1002/mar.20645 |
| Institutes: | Philosophisch-Sozialwissenschaftliche Fakultät |
| Philosophisch-Sozialwissenschaftliche Fakultät / Institut für Sportwissenschaft | |
| Philosophisch-Sozialwissenschaftliche Fakultät / Institut für Sportwissenschaft / Lehrstuhl für Behavioral Health Technology |
