The effect of color temperature on advertising effectiveness [Abstract]
| Author: | Marie SpiesGND, Heribert GierlGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/107326 |
| URL: | https://www.researchgate.net/publication/361586116_Abstract_Proceedings_ICORIA2022_20th_International_Conference_on_Research_in_Advertising_Frontiers_of_Advertising_Re-considering_Its_Shapes_and_Forms |
| ISBN: | 978-80-245-2458-0OPAC |
| Parent Title (English): | Abstract Proceedings ICORIA2022, 20th International Conference on Research in Advertising "Frontiers of Advertising: Re-considering its Shapes and Forms" |
| Publisher: | Oeconomica, Prague University of Economics and Business |
| Place of publication: | Prague |
| Editor: | Daria Gunina |
| Type: | Conference Proceeding |
| Language: | English |
| Year of first Publication: | 2022 |
| Contributing Corporation: | European Advertising Academy |
| Release Date: | 2023/09/18 |
| First Page: | 40 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Marketing |
