Are we more willing to forgive an underdog? An investigation of the consequences of second-hand product failures
| Author: | Sandra Baringhorst, Maximilian FrießORCiDGND, Manfred Schwaiger |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/133940 |
| ISBN: | 978-1-7138-9340-0OPAC |
| Parent Title (English): | AMA Winter Academic Conference 2024: Unlocking our Potential, online, 20 February 2024, St. Pete Beach, Florida, USA, 23-25 February 2024 |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | S. Cross, A. Saboo |
| Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2026/10/14 |
| Year of first Publication: | 2024 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2026/10/16 |
| First Page: | 1120 |
| Last Page: | 1123 |
| Series: | AMA Educators Proceedings ; 35 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Marketing Management |
