Toward a means-end theory of service relationships: linking relationship-driving benefits with service attributes and motivational values
| Author: | Michael PaulORCiDGND, Thorsten Hennig-Thurau, Dwayne D. Gremler, Kevin P. Gwinner, Caroline Wiertz |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/55719 |
| ISBN: | 0-87757-322-0OPAC |
| Parent Title (English): | AMA Summer Educators' Conference 2006: Enhancing Knowledge Development in Marketing; Proceedings of a meeting held 4-7 August 2006, Chicago, Illinois |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | D. Grewal |
| Type: | Part of a Book |
| Language: | English |
| Date of Publication (online): | 2019/06/07 |
| Year of first Publication: | 2006 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2019/06/24 |
| First Page: | 39 |
| Last Page: | 40 |
| Series: | AMA Educators Proceedings ; 17 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
