Measuring customer experience with text-based and pictorial scales
| Author: | Markus GahlerORCiDGND, Jan F. Klein, Michael PaulORCiDGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/84419 |
| URL: | https://www.uni-augsburg.de/en/fakultaet/wiwi/prof/bwl/paul/team/prof-dr-michael-paul/ |
| ISBN: | 978-1-7138-0589-2OPAC |
| Parent Title (English): | AMA Winter Academic Conference: Consumers and Firms in a Global World, San Diego, CA, USA, 14-16 February 2020 |
| Publisher: | American Marketing Association (AMA) |
| Place of publication: | Chicago, IL |
| Editor: | Bryan Lukas, O. C. Ferrell |
| Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2021/03/12 |
| Year of first Publication: | 2020 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2021/03/12 |
| First Page: | CEC-2 |
| Series: | AMA Educators Proceedings ; 31 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
