The effects of corporate sociopolitical debate strategies on customer responses: solving the corporate activism dilemma
| Author: | Janne G. SkamelGND, Michael PaulORCiDGND |
|---|---|
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/113809 |
| ISBN: | 978-1-7138-9340-0OPAC |
| Parent Title (English): | AMA Winter Academic Conference 2024: unlocking our potential, online, 20 February 2024, St. Pete Beach, FL, USA, 23-25 February 2024 |
| Publisher: | American Marketing Association |
| Place of publication: | Chicago, IL |
| Editor: | Samantha Cross, Alok Saboo |
| Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2024/07/02 |
| Year of first Publication: | 2024 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2024/07/03 |
| Issue: | part 1 |
| First Page: | 749 |
| Last Page: | 752 |
| Series: | AMA Educators Proceedings ; 35 |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
