The impact of societal conditions on migrants' consumer acculturation prospects [Extended Abstract]
| Author: | Sonja N. KraljGND, Michael PaulORCiDGND |
|---|---|
| URN: | urn:nbn:de:bvb:384-opus4-978460 |
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/97846 |
| ISBN: | 978-0-915552-82-5OPAC |
| Parent Title (English): | 52nd Association for Consumer Research Conference (ACR), October 28-30, 2021, Seattle, WA, USA |
| Publisher: | Association for Consumer Research |
| Place of publication: | Duluth, MN |
| Editor: | Tonya Williams Bradford, Anat Keinan, Matthew Thomson |
| Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2022/09/02 |
| Year of first Publication: | 2021 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2022/09/16 |
| First Page: | 336 |
| Last Page: | 337 |
| Series: | Advances in Consumer Research ; XLIX |
| Institutes: | Wirtschaftswissenschaftliche Fakultät |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre | |
| Wirtschaftswissenschaftliche Fakultät / Institut für Betriebswirtschaftslehre / Lehrstuhl für Value Based Marketing |
